Francesca was featured in an article by Victor Ijidola at Leaps about the best AI tools to use for content in 2024.

See below for a sneak preview!

Flesh out main ideas with AI

“What’s the goal we’re trying to hit with our content?” 

That’s the question to ask before mapping out topics in your content calendar. 

And your answer should determine the topics you’ll be covering.

Once you figure topics out, you’ll then need to establish your points of view (POVs) on each of them.

Like… “What do we want to say about this topic, and that topic, etc.”

That’s where AI comes in. 

You can direct AI to flesh out your ideas and POVs.

It shouldn’t start the content creation process, but support it. 

I like how Francesca put it:

“Many people recommend using AI to create a first draft. But let’s be honest: the first drafts are so generic. 

“Editing them to give them a clear point of view almost defeats the purpose because you’re tied to the outline that the AI started with. 

“You might as well start from scratch on your own. 

“I prefer to use generative AI to prompt questions that will help me flesh out long-form content ideas – the ones that are most time-consuming, difficult, and valuable to write.” 

Francesca shares her marketing expertise in several ways:

1. She teaches classes on marketing topics.

2. She runs workshops to help teams build marketing skills.

3. She appears as a guest speaker on podcasts and blogs.

Interested in learning marketing with Francesca? Send us a note.