This list will help you articulate your origin story, work ethos, and dreams to your audience.

Building your brand on social media–no matter the platform–is all about connecting with your audience. They want to know the real you: where you come from, what drives you, and where you’re going. Unlock your success on social media by telling this story directly or by weaving it through the rest of your posts.

In this article, you’ll find 24 social media post prompts and topics that will help you tell your story. The prompts fall into three categories:

• Your origin story & values: articulate your beliefs and where you come from

• Your work & insights: explain what you’re good at

• Your dreams & aspirations: define your vision for what’s next

Use These Social Media Prompts in Two Ways

1. Give your audience a complete picture and plan your content calendar

Use these prompts to flesh out a complete picture of yourself to your audience. Take some time to answer all of the questions here and schedule the posts for the coming weeks and months. They do not need to be scheduled in the order in which they are given: be creative with the flow!

This approach will give you the confidence that you are giving your audience different reasons to keep engaging with you. With so many posts scheduled at once, it will also ensure you don’t have to worry about your social media content calendar for a while.

2. Get inspiration when you’re facing a blank page

Use these prompts when you don’t know what to write about. These will spark ideas not only for one post but for a series. Bookmark this page to make sure you can find the list again.

Your Origin Story & Values

1. Introduce yourself: who are you and why are you on this platform?

2. What do you believe that others don’t? Why are you right?

3. Describe someone who challenged your thinking. What do you do differently now?

4. How do you build trust? Share a story to illustrate this, whether with a team member, client, family member, or stranger

5. How do you overcome conflict? Share a story to illustrate this, whether with a team member, client, family member, or stranger

6. What mistake did you make as a beginner? What did you learn from it?

7. What is the best piece of advice you ever received?

8. What advice would you give to yourself, 5 years ago?

9. What book, movie, or podcast shaped your thinking?

10. What bad habit did you break? How did you do it? What has changed as a result?

    Your Work & Insights

11. Describe a project you have been working on. What has been successful about it? How did that success come about?

12. Describe a project that you have been working on. What has been challenging about it? How have you overcome the challenges?

13. Where do you like to work?

14. Where do you go to think?

15. Why did you decide to work in your industry?

16. Why did you decide to take on your current role?

17. What piece of advice do you have for a beginner in your field?

18. What book, movie, or podcast are you enjoying right now?

19. What can you teach your audience?

    Your Dreams & Aspirations

20. What goal are you trying to reach? What progress have you been making toward it?

21. What do you draw inspiration from?

22. Who do you find inspirational and why?

23. Share a favorite quote

24. What is a common trait of people that you look up to?

Here are three ways I can help you:

1. Serve as your business’s Fractional CMO.

2. Analyze and optimize your marketing strategy.

3. Get 1-on-1 coaching for amplifying your LinkedIn presence.

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