How We Work
A guide to our approach and our philosophy.
Our content marketing offerings are designed to be mixed, matched, or used alone.
One thing unifies all of our work.
A Strategic Mindset
No matter the type of project, we lay a foundation of strategy. This helps us make better recommendations, create lasting work, and support your business long-term.
Content Audit
We audit all of your existing work in the domain relevant to the project. This might mean analyzing your past social media presence, your blog content, or your email marketing. We analyze the content quantitatively and qualitatively to see what has worked well and where there are opportunities.
Competitive Analysis
We analyze your closest competitors in the domain relevant to the project. This might mean analyzing your competitors’ content marketing strategy or their CEO’s LinkedIn presence. We draw inspiration from their wins and highlight areas where your business can distinguish itself.
Stakeholder Interviews
We interview key members of your team that are relevant to the project. We want to make sure we capture as much internal knowledge as possible. This ensures that we build on existing ideas and work. It also helps us get to know your business quickly and better serve you.
Audience Research
We conduct quantitative and qualitative research on your target audiences. This allows us to better understand who you are trying to reach, ultimately allowing us to design a marketing and content strategy that will resonate with them.
What You Can Expect
Big picture thinkers who notice tiny details
We are a team of strategists who focus on long-term, sustainable content and marketing approaches. We will also catch those grammatical errors and off-kilter design elements.
Partners and collaborators
We work with you and your team, not in a silo on our own. In our experience, success comes from close collaboration. Bring us into your team meetings—we’ll be thrilled.
Lots of questions, lots of listening
You are your business’s expert. We ask a lot of questions because we want to understand your business as thoroughly as possible in order to make recommendations that work for you. Plus, we’re just curious people.
Tried-and-true processes
We have spent years testing and refining our approach to creating content and marketing strategies that work. All you have to do is join us on the journey.
Timely responses
We try to answer your questions promptly and accurately. We are available to you for phone calls, emails, texts… We have even joined some of our clients’ Slack channels.
Social media support
We amplify your voice on social media. It’s part of our job to help the algorithm know to promote your content. Whether it’s a feed share or a story, you will always get a thumbs-up from us.