LinkedIn is pushing video like crazy, but it can never reach TikTok’s heights.

You’ve researched, written copy, edited, proofread, sourced images, formatted, and finally–finally–clicked “publish” on your brand new shiny blog post. 

Now what?

Well-written, well-researched long-form content is an invaluable tool in your content marketing arsenal. This content can drive traffic to your website, position you as an expert in your field, or help leads (or customers) answer questions. It can exist beyond your website, too. It can be emailed directly to subscribers or broken down into multiple social media posts.

I was a guest on the podcast Fractional CMOs and the 90-Day Win. During the episode, I discussed what CEOs need to know about Fractional CMOs before hiring one.

I co-authored this article published by The Alford Group with Lieve Hendren. Here is a teaser and you can read the article in its entirety on The Alford Group’s blog.

Francesca was featured on Leaps discussing the best ways to use AI to shape long-form content pieces.

How to use content to build trust, increase visibility, and go beyond ads

Defined messaging leads to a consistent brand, a loyal customer base, and a strong content strategy. Too often, brand messaging documents get shoved to the back of a digital drawer.

Let’s set the record straight: none of the content that ConiferCo creates is done by ChatGPT or some other generative AI platform.

A compelling social media presence is an easy and cost-effective way for businesses to build brand awareness, foster customer loyalty, and drive conversions.

“I’ve taken my company’s marketing as far as I can on my own.”

“My team is trying a lot of different things, marketing-wise, but we’re not getting traction.”

These are just a couple of challenges I have heard from the CEOs of small businesses and startups whose marketing teams are small or non-existent. In working with such companies, I have come to recognize the primary marketing challenges that under-resourced teams face. 

Why should a customer choose you over any other company in your industry?

If you don’t have a clear answer to this question, you’re not alone. Many businesses struggle to articulate what makes them different or better than their competition. 

Business leaders often ask me what website builder they should use. What’s better: WordPress, SquareSpace, or Wix?

Seasoned web developers recommend WordPress, without fail. But having worked with many small, lean teams, WordPress isn’t for everyone.

If one of these scenarios sounds familiar, a Fractional CMO might help your business.

Set your business apart by studying your competition.

Knowing competitors’ marketing strategy is a foundational aspect of building your own marketing strategy. Once you know how your competitors position themselves, you can set yourself apart from the crowd.

To generate more ideas for marketing your business, broaden your definition of competitors.

Did these influencers successfully grow their social media followings?

A Fractional CMO is a senior marketing leader who works for your business for a few hours per week. S/he owns the marketing strategy and helps with implementation, whether that means working with your internal team or managing agencies. Overall, Fractional CMOs give you the benefit of strategic marketing thinking for a fraction of the price of a full-time hire.

Robin Arzón and (Yoga With) Adriene Mishler try to build their Instagram followers using the same tool. Their wildly different tactics yield wildly different results.

Social media content creation is time-consuming. For nonprofit teams already stretched thin, social media is often the last thing on the to-do list. With some dedicated planning time, a lean nonprofit team can map out its social media for the entire year. In this blog post, I’ll show you how, and you can use this as a guide to follow during your team meeting.