Want More Business? Start Posting On LinkedIn.

An active personal LinkedIn presence is essential for B2B growth in 2025.

Originally published in Better Marketing. Updated Dec. 2024

People do business with people, not with faceless companies.

People do business with people who are knowledgeable, trustworthy, and memorable.

As a B2B business leader, how do you show the human behind your product? How do you demonstrate that you’re the trusted expert your network should turn to?

Enter LinkedIn. It’s the 24/7 networking event that never sleeps—a place where professionals come to share ideas, make connections, and grow their businesses. Think of it as your virtual conference room, where the mic is always ready for you to grab.

Use this built-in audience to your advantage. Write regularly about your interests. This will showcase your expertise and keep you top of mind. Suddenly, before you know it, you’ll be that person. The knowledgeable, trustworthy, and memorable one. The number one call for your network.

Building your personal brand on LinkedIn is one of the smartest investments you can make for long-term business growth. Personal posts from LinkedIn profiles consistently achieve 2x the organic reach of business page posts, giving you a unique opportunity to stand out and drive results.

Here’s how an active LinkedIn presence can help you grow your business.

Unlock Opportunities Within Your Network.

Your network is full of untapped opportunities, but here’s the thing—they won’t think of you unless you remind them. Regularly posting about your industry and interests puts you back on their radar. That person you met at a conference three years ago? They probably don’t remember you. But a timely, thoughtful LinkedIn post might be all it takes for them to reach out when they need someone with your expertise. Staying consistent ensures that when the right opportunity arises, you’re the first call they make.

*Photo by* *Christina @ wocintechchat.com* on *Unsplash*

Stand Out as a Thought Leader.

Nervous about posting? Many people are. In fact, most Linkedin users (95%+) don’t post at all. But they are interested in what they read on the platform: approximately 141M users log in daily. As a result, LinkedIn is still in need of fresh content.

Here’s the good news: this creates a huge opportunity for you. By sharing your unique perspective, you can stand out in ways that aren’t possible on other social platforms. LinkedIn thrives on new, authentic content. Your audience is ready to hear your insights—whether it’s a lesson learned, a behind-the-scenes story, or a tip that only someone in your field would know.

You can get more organic reach on LinkedIn than on any other social media platform.

Organic reach is the number of views that your post gets without putting ad dollars behind it.

Unlike other platforms, LinkedIn’s algorithm prioritizes engagement. If your post gets five likes, and each of those people has 500 connections, your content could be seen by up to 2,500 people outside your immediate network.

This ripple effect can turn a simple post into a business opportunity. Short-form videos are especially effective for this in 2025. A quick clip sharing advice or insights can stop the scroll and expand your reach exponentially.

Here’s an example of how this works: On most social networks, your posts are limited to your friends, followers, or connections. If you have 500 connections, typically only 500 people—or fewer—will see your content. On LinkedIn, if your post gets 5 likes from people with 500 connections each, your post could potentially reach those 2,500 connections, expanding your visibility far beyond your immediate network.

Now what?

If you want to make the most of LinkedIn, consistency is key. Start with one thoughtful post per week. Share a quick insight, an industry tip, or even a question to spark engagement. Encourage your leadership team to do the same—it’s not just beneficial for their professional growth; it’s a powerful way to amplify your company’s reach.

Don’t stop with leadership. Everyone on your team has unique experiences and insights to share. When the whole team contributes to LinkedIn, the collective impact can be transformative for your brand and culture.

LinkedIn isn’t just another social media platform—it’s a space to connect, share expertise, and grow your business. And best of all? It’s free. Take full advantage of it by sharing your story and letting LinkedIn work for you.

Here are three ways I can help you:

Serve as your business’s Fractional CMO.
Analyze and optimize your marketing strategy.
Get 1-on-1 coaching for amplifying your LinkedIn presence.
Interested? Send me a note.