Small Business Fractional CMO
Overview
VirtDrop is a boutique staffing agency that matches business leaders with virtual assistants all over the world.
Objectives
After two years of slow but steady success, VirtDrop wanted to accelerate its growth. The company had tried different marketing tactics but didn’t have a cohesive strategy. With a small team of junior associates, VirtDrop was ready to go but needed strategic direction.
“When I saw Francesca’s profile and spoke to her and heard everything she could do and help with, I thought it was too good to be true. Then we started working and she was such a help. Besides helping in managing some of my marketing team she also helped a lot such as making sure our systems were set up right; writing content; developing a marketing strategy; running our email marketing, and much more!”
Implementation
I served as the Fractional CMO and set the company up with strong foundations for faster growth. This included:
Creating a multi-channel marketing strategy to reach the company’s target audiences and to make the most of the company’s existing marketing assets.
Leading the research and implementation of a new marketing technology stack that would better suit VirtDrop’s marketing and automation needs.
Crafting key sales materials including a pitch deck, a cold call outreach script, and email drip campaigns for new leads.
Preparing for a new website by creating the content strategy and interviewing vendors.
Testing messaging and generating demand through email and social media ads.
Managing two employees on the marketing and sales teams.
Results
Throughout my seven-month tenure as Fractional CMO, here are a selection of the results I delivered:
Within two months, I consolidated the company’s sales and marketing systems into one central CRM and trained the team on how to use it. This gave the growing organization a central source of truth about customers and lead outreach.
I set up the marketing and sales communications systems, ensuring that VirtDrop made the most of every new lead.
I ran optimized LinkedIn ad campaigns that achieved an average CPC of half the LinkedIn benchmark.
“Thanks for getting me to where you got me today!”
Does your small business need marketing leadership?
I’d love to use my experience with this small business to add value to yours.