5 Simple Strategies to Delight Your Donors on Social Media
I co-authored this article published by The Alford Group with Lieve Hendren. Here is a teaser and you can read the article in its entirety on The Alford Group’s blog.
Delighting Your Donors Where They Are
Do you struggle to get your message out in front of your donor base? Is it challenging for you to connect with donors on social media? Are you tired of posts getting likes and shares – but not bringing in new supporters?
In a world where we are constantly inundated with information, it’s easy to feel discouraged about grabbing your donors’ attention. My suggestion? It’s time to get creative!
Imagine conversing with supporters about the amazing work you’re doing while they are waiting in line at the grocery store or brushing their teeth before bed. These mundane moments are a prime time to connect with your donors. You can create a spark of excitement and deepen a relationship by sharing content that inspires, educates, entertains and even injects a dose of positivity. The opportunities are plentiful, but if your social media strategy isn’t compelling enough for donors to linger and engage, social media algorithms will knock you off their feed. Let’s dive into some ways to get the ever-illusive algorithm to work with you, not against you.
To discover the 5 social media tips to delight donors, read the entire article on The Alford Group’s blog.
Francesca shares her marketing expertise in several ways:
She teaches classes on marketing topics.
She runs workshops to help teams build marketing skills.
She appears as a guest speaker on podcasts and blogs.
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