An active personal LinkedIn presence is key to any B2B growth strategy. Building your personal brand on LinkedIn can take time. But it’s an investment that will pay your business dividends in the long run.

Giving Tuesday kicks off the biggest fundraising time of the calendar year: 30% of charitable contributions are made between Giving Tuesday and December 31. So how do you make the most of this important time?

If you start with self-reflection and research, the ingredients for your perfect professional headshot will fall into place.

Only 1% of LinkedIn’s 310 million monthly active users create content. This is a huge problem for LinkedIn, and a big opportunity for you.

A Fractional CMO is a senior marketing leader who works for your business for a few hours per week or month. This gives you the benefit of strategic marketing thinking for a fraction of the price of a full-time hire.

Why would a vintage fashion brand collaborate with a mass-market retailer? Doesn’t fast fashion go against the ethos of vintage shopping? Will this collaboration alienate Eveliina Vintage’s customers?

Building your brand on social media–no matter the platform–is all about connecting with your audience. They want to know the real you: where you come from, what drives you, and where you’re going. Unlock your success on social media by telling this story directly or by weaving it through the rest of your posts.

Scheduling social media posts. Sounds corporate, right? That’s what social media managers do for a business’s Facebook, Instagram, and LinkedIn feeds — and more.

The final step in a low-effort, high-reward social media presence is to join local neighborhood and community Facebook groups. Be warned! This requires more effort than the “set it and forget it” business page. This approach works best for people who already log in to personal Facebook accounts on a regular basis.

If you are a small business owner in the home services industry, this article is for you. I will explain the three simple steps to a no-maintenance, visitor-friendly Facebook page. Once you complete them, you will not have to think about your social media again. (Well, hardly ever.)

Marketing experts don’t warn small business owners that once you start posting on social media, stopping sends a negative message. A long pause in content can signal that the company is no longer in business.